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Light Bulb

GE wanted to challenge the future of affordable LED connected lighting. This design was awarded full mass production run of 2+Million unit run of three different SKUs. 

A19

A19

The A19 is the most used bulb, standard for most table and floor lamps. GE was interested in celebrating the wireless antenna and embrace to resemble Edison's wire filament. 

Design Language

Design Language

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Expand the family.

Expand the family.

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